"When you observe subject matter carefully, you may find that a story emerges. Your camera position and techniques should help to tell it. . . . [C]rucial to the story, it must occupy a major portion of the picture space. . . .
It's very important to be familiar with your equipment, so that when opportunities . . . arise, you don't have to fuss and worry, and lose precious time -- and enjoyment. . . .
Good visual design in your photographs comes with careful observation. . . . The virtual absence of colour [in a scene] is the most evocative element . . . . [he suggests looking to see if there is a repetitive element in the scene that can offer a static design which can be used to contrast with a nonstatic, nonrepetitive object shape]
Often the way we see is influenced by the symbolic power of the subject matter. Tombstones, of course, suggest death. But . . the warm light . . . symbolizes life and possible comfort. The result is a positive impression, rather than a negative one. For many people, the church also has symbolic value, suggesting emotional support and strength." [describing an image of a church building with two tall tombstones in front of the church, with the warm afternoon sun warming the scene]
pp. 15-20
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